Strategic issues of Zara Essay Example | Topics and Well Written Essays - 3250 words

Strategic issues of Zara - Essay Example It is interesting to mention that the basic retailing theme that is followed by the flagship brand is highly unique in nature. The brand of Zara largely focuses on the process of providing fashionable retail products of average quality at highly competitive prices to the consumers of the world (Morris, 2013). It needs to be mentioned that the brand of Zara is largely present in various markets around the world. Also, the company has attained tremendously high levels of efficiencies in regards to maintaining the distribution channels as well as managing the logistics and supply chain. It can be said that the efficiency of the supply chain attained by the flagship brand Zara helps in attaining significant advantages related to shorter product lifecycle, shorter turn around and reduced time for production. Thus, it can be said that the logistic and supply chain efficiency can be treated as a pillar of strong point and significant advantage for the company. ... Detailed analysis of the competitive forces It can be highlighted that the best way to undertake an analysis of the competitive forces that are affecting the business prospects of the retail company is to conduct an analysis of Porter’s competitive forces. It needs to be mentioned that Porter’s five forces strategy talks about the competitive issues that arises from the multiple factors like bargaining power of suppliers, bargaining power of consumers, power of substitutes, threat of new entrants as well as inter firm rivalry (HBR, 2008, p. 4). Source: HBR, 2008 p. 4 Now matching Porter’s five forces competitive strategy with regards to organizational issues of Zara, it can be said that several challenges and cases can be highlighted at the same time. Talking in regards to the bargaining power of the suppliers, it needs to be highlighted that more than 50% of the retail merchandise of Zara are produced in an in house fashion. It is important to highlight that bec ause of this particular practice, the globally acclaimed retail organization has developed the advantage in regards to gaining momentum in various complex task based process, lower cycle time as well as minimization of error. However, talking in more details in regards to manufacturing practices, it can be said that the various processes involved in the manufacturing process of the firm’s end products are often outsourced to the network of local cooperatives, who work with the company only on the basis of long term good will. Hence, in this particular case, the negotiation power of the suppliers and local manufacturers are pretty low as compared to that of the organization.

The Historical Context of International Communication Essay

The Historical Context of International Communication - Essay Example The developments in film, advertisement and radio ushered a new era in communication and mass culture. Radio as a propaganda tool was first utilized by former USSR and then all the nations of the world followed the suit. Communist and capitalist propaganda used radio all over the world to promote their point of views. Third world countries used communication tools for promoting health care, education and culture. Third World countries genuinely felt the disparity in communication technologies between developed and developing countries and demanded for more just treatment. The MacBride Commission is the result of such efforts by Third World. The commission called for impartial, balanced and responsible reporting. USA opposed the commission as it deemed it more pro Soviet Union. The opponents called the proposals as instrument against freedom of press and information. This opposition came to an end with Soviet disintegration. Opinion The chapter is a detailed look at the role of differ ent communication devices through out history and world. The writer presents different facts and figures from ancient time to colonial era in order to press the point that communication is vital aspect of any empire. The writer then discusses in detail the impact and role of telegraph from 19th Century onwards on different social and political aspects of the world. The writer then relates the development of journalism and radio with telegraph in 20th Century. At the end the writer gives a detailed look at the impact of radio during the Cold War. The chapter is according to the title and it gives a very detailed look at the historical development of international communication. The data regarding length of cables of telegraph and the spread in different areas of the world may confuse the reader but the information is very helpful in understanding the development. The writer has used simple language and starts from ancient time in order to present the main argument. The writer is able to give a cursory look at the ancient history and then focuses on colonial era in order to make argument clear. Overall the reader may find the data presented in the chapter a bit taxing but for scholarly purpose the chapter is very well documented. The logical sequence and development enable the involvement of the reader. The writer overlooks television and internet but still the effort is very good. Summary : The Technology and Society Science has brought many changes in the society. In order to investigate the issue of social changes and scientific discoveries there are two schools of thought. One group attributes all the changes in the society to the scientific inventions. For them scientific discoveries produce change in the society. The other group takes a less radical view by stating that changes in the society are going on the new scientific inventions just contribute in these changes. Both of these views take technology and society in isolation. Military and commercial nee ds forced improvement in communication. These social factors were to great extent satisfied by the development in the field of telegraphy, telephony and early stages of radio. The need of addressing masses in new political world gave power to press but this political urge was satisfied by television. This complex situation set the stage for broadcasting. The use of different broadcasting tools for social communication and political manipulation greatly influenced the rapid technological advancement in the field of communication. Political stimulus and economic benefits made television a popular medium for bringing change.

Project Report on Himalaya Products

Project Report on Himalaya Products INDUSTRY SNAPSHOT The global medical industry is one of the worlds fastest growing industries, absorbing over 10% of gross domestic product of most developed nations. It constitutes of broad services offered by various hospitals, physicians, nursing homes, diagnostic laboratories, pharmacies and ably supported by drugs, pharmaceuticals, chemicals, medical equipment, manufacturers and suppliers. The medical and health care industry provides enormous employment opportunities to choose from. Apart from using the services of medical professionals, this industry also utilizes the expert services of public policy workers, medical writers, clinical research lab workers, IT professionals, sales/marketing professionals and health insurance providers. SIZE OF THE INDUSTRY The United States of America has one of the largest medical and healthcare industries in the world, followed by Switzerland and Germany. The USAs medical industry comprises of more than 750,000 physicians and 5,200 hospitals. USA witnesses approximately 3.8 million inpatient visits and 20 million outpatients visit on a daily basis. Furthermore, the United States of America has the largest workforce i.e. one in every 11 US residents employed in the health care business. The Global prescription drug market was $550 billion in the year 2006. Also, the total health care expenditures across the world were $4.5 trillion last year. Of which, US solely account for $ 2.2 trillion, $ 2 trillion in OECD countries and remaining $ 0.3 in other countries of the world. MAJOR SEGMENTS OF THE INDUSTRY The global medical industry is highly fragmented, comprising of various ancillary sectors namely medical equipment and supplies, pharmaceutical, healthcare services, biotechnology, and alternative medicines sectors. Medical Equipment and Supplies: It consists of various establishments or units engaged in designing, manufacturing, selling and distributing of surgical and medical instruments, ophthalmic, lab apparatus, electro medical, dental, irradiation, surgical appliances and supplies. Pharmaceutical Industry It consists of several establishments involved in developing, researching, marketing and distributing drugs or medicines. Globally, the market share of pharmaceutical industry is US $340 billion. The global pharmaceutical sales account for US$ 602 billion, with an annual growth rate of 7%. Healthcare Services Industry It includes various establishments dealing in different type of services like testing, outsourcing, compliance, chemical analysis, transcription, quality assurance, validation, and other types of services. The global market share of biotechnology services industry is worth US $ 50 billion, which is soon expected to witness a hike in coming years. Presently, pharmaceutical testing service industry values to US $ 5.9 billion, which is predicted to reach US $ 9.5 billion by the end of 2009. Microbiological testing service industry accounts for US $ 2.4 billion. Globally, the medical outsourcing services industry accounts for approximately US $ 200 billion. Biotechnology Industry It is one of the most research-intensive segments of the global healthcare industry. Biotechnology industry is composed of many establishments, which are engaged in making wide variety of biotech products. Biotechnology is primarily being used by the pharmaceutical industry but there are other industries like agriculture, mining, waste treatment industries as well, which are making continuous use of biotechnology. Biotechnology companies focus on developing methods or products used for preventing, diagnosing and treating dozens of life threatening and chronic diseases. The biotechnology industry has mushroomed since its inception and at present it is equivalent to US $ 50.7 billion. China, USA, India, Australia, and France are the market leaders of biotech products in the world. Alternative Medication Industry It consists of various groups involved in the promotion of different forms of alternative medications and therapies like ayurveda, homeopathy, aromatherapy, massage therapy etc. The total market size of alternative medicine is valued at US $2.7 billion while global market for traditional therapies accounts for US $60 billion. Dietary Supplements Industry As per the Office of Dietary Supplements, consumers in the USA spent $20.3 billion on dietary supplements in 2004. This comprises of vitamins, minerals, herbs, botanicals, amino acids, whole foods, nutraceuticals, etc, the USFDA regulates dietary supplements differently than the conventional foods and drug products. Regulated by the Dietary Supplement Health and Education Act of 1994 (DSHEA), the manufacturers are responsible for ensuring the safety of dietary supplements before they are marketed. The industry derives much of its demand from growing health awareness, ageing population, consumer spending, and nutrition trends. Bringing out innovative products, effective merchandising and competitive pricing determines the manufacturers profitability. Supplements are sold via supermarkets, drugstores, Internet, mail orders, health food stores, and by direct sellers. KEY GROWTH DRIVERS OF THIS INDUSTRY There are various factors, which govern the growth of the medical and healthcare industry. Some of the key factors are: Continuous investments in research development has resulted in increased productivity and better quality of drugs, medicines, medical instruments, hospital equipment, and other medical supplies used in medical industry. Provides employment to large chunk of human population. United States of America has the largest workforce i.e. one in every 11 US residents employed in the health care business. Increased costs in the medical treatment in the developed nations have driven patients to migrate to Asian countries. Rise in ailments among the ageing population especially in developed nations has led to the increase in demand of variety of drugs or medicines. Innovative techniques of drug discovery and drug development, new cures and treatments, gene testing for insurance, genetic predictions of disease and related issue, human cloning and reproductive technologies are the other key drivers of the medical industry. FUTURE PERSPECTIVE OF THE INDUSTRY The future perspective of medical industry seems to be immensely bright and encouraging for this industry in terms of the expected surge in global demand and upsurge in investments. Several trends such as globalization, continuous investments in research and development, newer techniques of drug development and discovery, product proliferation, mergers and acquisitions are the key drivers of this industry. Increasing corporatization of Private Healthcare in the backdrop of a growing and affluent middle class is an emerging trend that has been pushing the growth of this industry. Health Insurance and Medical Tourism are the other significant trends, which are governing the global healthcare and medical industry. Most of the nations are now emphasizing on the accreditation of medical professionals so as to ensure legitimacy of the services provided by them. Robust advancement in the field of information technology will allow critical medical data to be processed and transferred quickly over larger distances, thereby saving time of both the patients and physicians in the speeding delivery of treatment. THE INDIAN HEALTHCARE MARKET India Spends US $ 22.7 Billion On Healthcare HEALTHCARE MARKET (2005 VS 2025) Healthcare is the third largest growth segment in India THE CURRENT STATUS OF HEALTHCARE Out of pocket semi-urban and rural expenses higher than Urban DRIVERS OF GROWTH Increasing health awareness, Increasing spends on health Health Insurance penetration Increasing disease burden lifestyle diseases Awareness of healthcare and preventive care Employer provided healthcare Community based health plans INDIA PREFERS PRIVATE PROVIDERS Private expenditure as % of total expenditure on health : 82.7 (2004) MAJOR PLAYERS Healthcare services is highly unorganised segment in India ABOUT HIMALAYA The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a clear vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5000 year old system of medicine. The Himalaya Drug Company is a leader in the Indian phyto-pharmaceutical (Ayurvedic) products ever since its founder M Manal, while visiting Burma in 1930, discovered how elephants were pacified and developed the worlds first anti-hypertensive drug, Serpina. It offers a wide range of pharmaceutical, personal care, consumer and animal health products. Over 300,000 doctors around the globe have endorsed Himalayas products and consumers in over 70 countries rely on Himalaya for their health and personal care needs. The company has pioneered the use of modern science to rediscover and validate the secrets of Ayurveda, the centuries-old Indian system of medicine. It employs cutting edge-technology to create pharmaceutical-grade ayurvedic products. Himalaya is dedicated to providing the highest quality and consistency in herbal care products and the company was also awarded the ISO 9001-2000 certification in 2003. Himalaya has always focused on developing safe, natural and innovative remedies that will help people live safe and healthier lives. Himalayas history is one of innovation through research. The company believes that ideal healthcare system lies in the synergy in between ayurveda and modern science. Himalayas constant endeavour is to create innovative products that satisfy the health and personal care requirements of contemporary living. VISION To bring Ayurveda the source of natural medication, to the society in a modern-day form and to untangle the mystery behind the 5000 year old system of medicine. MISSION Establish Himalaya as a science based, problem solving holistic brand with its source entrenched in the ancestry of nature and characterized by trust and healthy lives. Not just consider the local markets but also broaden their horizons across regions (worldwide) with a long term in-depth approach, by adopting the highest ethical standards at each step. Value, consider and utilize the inputs of all the stakeholders of the Himalaya family to garner the seed to shelf policy. The focus is on adopting eco friendly practices to support the environment that we live in. The employees are expected to support the Himalayan promise of exceeding consumer expectations each and every time. PRODUCT SERVICES Himalayas products can be broadly classified into 3 main ranges viz. Healthcare Health maintenance, eye care, skin care, cardiac care, immune booster and cough control Personal Care Health care, oral care, hair care, skin care and baby care Animal Health Daily care products for sensitive cats and dogs Each of the products under the categories mentioned above are ayurvedic and have no side effects after use. Constant innovation has been the mantra of the management at Himalaya. Himalaya has had some exceptional innovative products in its product offerings that has helped it grow in stature. Some of the most successful innovations that have helped Himalaya become the leaders in Herbal Healthcare are as follows; Serpina Derived from the plant serpentina. It was a natural tranquiliser with anti-hypersensitive properties. Was the world first natural hypersensitive medicine launched in 1930. Liv. 52 An apt example of innovation at Himalaya. The RD department was given the job to come up with a natural remedy that improved liver function as that was the main concern of people then in 1950. The team came up with a natural medicine that became the hallmark of innovation. Today, 1 billion tablets and 13 million syrup bottles of Liv. 52 are sold annually across the globe. Bonnisan A sweet tasting natural paediatric digestive tonic introduced in 1972. Soon after launch it became the leading brand in its category and today is Indias number 1 paediatric digestive product. On further research in Malaysia, Bonnisan also helped cure the long standing asthama problems in several preteens. Reosto A unique herbomineral preparation that slows bone loss and strengthens bone. The plant hormones that are present present in Resto influences the bone formation and also minimizes the risk of fracture cased by osteoporosis. Menosan It is an ideal alternative to Hormone Replacement Therapy. Menosan helps women during the menopausal and post menopausal stages. The plant derived hormones i.e. phytoestrogens are completely risk free and help women cope with the menopausal discomforts and mood swings. PureHands A herbal sanitizer that kills 99.9% of the germs and prevents infection. The germicidal action on Neem, freshness of lemon and softening action of hrivera has helped this product gain acceptance in the market. Himplasia A product that was launched in 2002 to help aged men deal with the prostrate problems. This is a natural product with no side effects and men could start taking this medicine early and hence restrict the growth of the prostrate. Hair Loss Cream This product helps reduce hair loss, stimulate hair growth, increase hair thickness and improve tensile strength of hair. The regular use of this product lead to a 20% reduction in hair loss in just 2 weeks. In their effort to do something good for the society, Himalaya has also forayed into many community services and corporate citizenship programs, which are a part of their corporate social responsibility. This has been broadly classified into Health, Education, Community and Environment. Himalaya has constantly been investing in Training, Education and community welfare projects. They have taken the global cultivation practices, contract cultivation techniques and rain water harvesting techniques to the farmers. Partnerships with companies like Shristhi Special Academy (NGO) and IDEI has helped them walk an extra mile towards community services. GLOBAL PRESENCE Himalaya has grown from being an Indian Ayrvedic brand to a global player with its products being well accepted in more than 70 countries. It has a sound base in USA, Middle East, Europe and Asia and has been diversifying its base rapidly. Himalaya went onto instituting a global company in the name of Himalaya Global Holdings Ltd. which is a parent company of the Himalaya Drug Company worldwide. The company has its offices strategically located in 7 regions through which they reach across to 71 countries. One of the offices in Bangalore (India) extensively looks into the pharmaceutical operations for India, Russia and Asia Pacific while another office in Bangalore looks into only the consumer products. They have their other offices in: Europe Latvia, Middle East Dubai which also caters to the South African region U.S.A. Texas Houston which caters to USA, Canada, Mexico, South America and the Caribbean Singapore This office caters to East Asia and South Pacific Johannesburg This office caters predominantly to South Africa HIMALAYA NEW INITIATIVES Himalaya has come up with State of the art Retail Outlets that cater to only Himalaya Products. This is a strategy adopted by Himalaya to entice customers to buy more Himalaya products. This chain of exclusive Himalaya stores is a retail strategy adopted by the company to increase the accessibility, visibility and enhance the consumer shopping experience. In the fiscal year 2006, Himalaya has 92 exclusive retail stores and the number has been increasing ever since. These retail stores also act as crucial information centers where the customer queries are answered by trained managers. Also, these outlets are electronically linked to a Customer Relationship Management (CRM) Cell, which is assisted by a team of medical doctors who respond to specific customer health queries. Customer Interaction Management Himalaya outsourced the entire integration project to a company called Talisman. CIM has helped Himalaya respond to the queries from the customers, doctors and distributors. The main advantage of outsourcing CIM was that they got the module up and running in 2 weeks. Hence, all the queries were catered to and the expertise of Talisman helped them build and strong and fool proof CIM. Also, the work load has been reduced as the primary scanning is done by customer service representatives of Talisman and then the calls / emails are forwarded to the in-house people.

Trifles Essay -- essays research papers

Trifles, written by Susan Glaspell, is a real life murder case that uses symbolism to help solve a mystery. Glaspell's use of dialect, set on a midwestern farm, emphasizes the town's gender-separated society. Isolationism, a quilt, and incomplete house work are the three key symbols in the play the help the reader figure out who murdered Mrs. Wright's husband. First of all, isolationism is an important clue in the murder case. Mrs. Wright's farmhouse is located in a hollow, down in the woods, which puts her in a secluded place. Mr. Hale, a friend, came to talk to Mr. Wright about a party telephone, but he said, "He put me off, saying folks talked too much anyway . . . " (59). This is an example of how Mr. Wright did not want himself and his wife to have contact with anyone in t...

Employee Recruitment and Retention on the Plumbing and Heating Industry Essay

The way in which companies recruit and retain their employees is considered as a competitive weapon. Not until recently that firms are becoming serious on the act of recruitment as the Bureau of Labor statistics estimates that jobs will grow faster at a rate that is not proportional with the labor force, hence forcing the aforementioned to appeal to various groups such as omen and minorities. As such not only recruitment is very vital but also retaining employees (Denton, 1992, p. 14). According to Frank Doyle, the senior vice president of corporate relations at General Electric: â€Å"For U.  S. corporations, tomorrow’s competitive battle will be won or lost on the strength of their ability to build and retain a skilled work force† (Richman 1990, 76 as cited from Denton, 1992, p. 14). General Electric believes that labor shortage does not significantly matter if companies know which people to hire and to retain. For instance, companies such as Merck & Co. often times target certain universities or campuses that give a more detailed specialization on certain knowledge and skills that are very vital to their business. The Plumbing and Heating Industry  The plumbing and heating industry has been experiencing shortages as well on their workforce due to the difficulty of finding skilled plumbers and retaining them. It needs several numbers of years training on order to become a qualified plumber and heater and such also requires a deep dedication for a lifelong learning process. Certain skills are also necessary to be a good plumber such as â€Å"need a head for heights, the ability to work in cramped conditions and the stamina to complete physically hard work day after day† (The Institute of Plumbing and Heating Engineering, 2007). In addition with this, plumbers also need the intelligence to solve complex equations. More importantly, they must have the expertise and flexibility to install various systems and the capability to comprehend the logic of various systems. They should also have the ability and initiative to solve a problem and a passion to know and apply various technologies on their work. Plumbers and heaters must also have a creative mind and a sound judgment, and finally they should be professional and honest (The Institute of Plumbing and Heating Engineering, 2007). Employee Recruitment Interviews In order to find the right people, the process of interviewing and getting to know them not only through their answers but also through their eye contacts, body languages and the likes (Dibble, 1999). For instance, some companies like Merck often conduct a 30-minute interview in order to assess the qualifications of prospective employees. Hewlett-Packard did it further by implementing a technique called â€Å"behavioral interviewing† that is developed by organizational psychologist Paul Green that would assess the future behavior of a prospective employee based on his or her past behaviors. In using this technique, interviewers can design employee questions that would allow them to elicit behaviors that are closely related to the job that they are looking for (Denton, 1999, p. 16). The process of behavioral interview often times identifies 21 skills that are very vital for certain jobs such as â€Å"coping, decisiveness, assertiveness, tolerance of ambiguity, written communication skills, creativity, commitment, team building, versatility, and leadership† (Denton, 1999, p. 17). For the aforementioned skills there are still eight job behaviors that are needed to be known such as how prospective employees deal with â€Å"varied duties, deal with diverse groups, respond to others’ needs, be socially flexible, â€Å"roll with the punches†, understand individual differences, make others comfortable, exhibit wide range of social behaviors ( â€Å"More† 1988, as cited from Denton, 1992, p. 17). Decentralized Hiring Traditional recruitment approaches that focuses on interviewing prospective employees by a single person is no longer deemed as vital nowadays. For instance, the Springfield Remanufacturing Corporation (SRC) one of America’s most successful small companies still has their hiring process as a group activity. SRC adopts a non-traditional method of recruitment by having all of their applicants have five or six interviews with various individuals that he or she might be working with (Denton, 1992, p. 18). Recruitment through Reputation The reputation of the company is also one of the leading factors in which highly knowledgeable and skilled employees will desire to work for the aforementioned. For instance SRC received more than 2,500 applications for a small company that only employs 300 people. It could also be noted that the company only pays $6 or $7 per hour, yet applicants are still flocking to them. One significant reason for this is its reputation for being one of the best places to work. One of the ways of doing such is the capacity of a company to manage the diversity of their workforce (Denton, 1992, p. 19). The shortages in terms of prospective employees is a growing concern among companies that is why there is a need to focus more on recruiting minorities and women. However, in order for a company to have a wide application pool, such must first establish to have a good reputation of being able to effectively manage organizational diversity (Denton, 1992, p. 20). Aggressive Recruitment for Entry-Level Workers One of the best ways to tap to a good employee resource is through recruiting entry-level workers through implementing various programs such as â€Å"Adopt-a-School† or â€Å"Join-A-School†. These programs allow companies and organizations to establish partnerships between business and schools which may involve elementary school, vocational school or even a university (Denton, 1992, p. 5). The main value of such programs is the establishment of closer relationships between schools and in a macro perspective, creating better understanding businesses and industry. More importantly, partnerships such as like these, would allow companies to easily recruit personnels that can improve the company’s image that could help the prospective applicants to view your company’s business as a career, hence a better chance of creating a wide labor pool (Denton, 1992, p. 26). Employee Retention If finding good people is hard, so as looking for ways to make them stay. One of the companies that have displayed such an admirable trait is Federal Express, wherein they have emphasized the importance of retention, recruitment and employee relations (Dibble, 1999). If a particular company is very careful in terms of recruiting, there is also a relatively better match of keeping them. One best way of doing such is the company centralizing all of its recruitment centers (Denton, p. 47). After which, they provide immense value on putting their people first on their list. Good employee relations for Federal Express involve â€Å"deeds that impress employees and improve relations† (Denton, p. 48). According to Fred Smith, CEO of Federal Express, â€Å"I think a lot of companies talk about how their employees are their most important asset, but where you can really tell whether it is very important or not is how much their senior management spends on the issues† ( Trunick 1989, 19 as cited from Denton, 1992, p. 48). Through implementing the philosophy of â€Å"people, service, Profits† the company makes their people feel that they are indeed needed in the organization. They let them answer several basic questions such as â€Å"What is expected of me, and what do you want me to do? † (p. 48). These questions are answered by having all of their employees attend extensive orientation programs wherein the Federal Express’ values are discussed Incentives Career advancement is not the only incentive that will make people stay within the organization. For instance the use of awards program that is designed to reinforce a particular desired behavior such as superior quality of work and customer centricity played a lot in terms of motivating employees to stay (p. 49). One very good example of this is Federal Express’ â€Å"Bravo Zulu Voucher Program: wherein employees who displayed admirable work performance such as going beyond what is expected of them are able to receive cash or non cash rewards. Also, their â€Å"Suggestion Awards Program† allow employees to participate in the management process by sharing their ideas that will enable the company to improve its operations. Any idea implemented that will lower costs, increase productivity, revenues or promote safer working conditions will receive recognition and $100 to $25,000 worth of cash (p. 49). Communications Open Communication among employees is also vital to solve a problem. The internal employee response program allows employees to find answers to situations that they perceived as something that is disagreeable, controversial or is contrary to existing policies. If employees express negative concerns about their work or with the management, the latter is expected to respond within 14 days. These concerns are assured to be forwarded to the CEO (p. 50). Appeals Board The Appeals Board is a venue wherein decisions among complaints could be given and also disciplines could be implemented. However, it is very important that when keeping such a type of venue for resolution of organizational conflicts, the organization must have the capability to streamline its process to make the time alloted for every case reasonable enough (Denton, 1999, p. 52). Survey, Feedback, Action (SFA) An annual survey of employee attitudes is also important for the company to measure its employee opinions and to make changes that could hopefully change not so favorable employee attitudes to the company (Dibble, 1999). This assures that the management will see clearly what its team feels about the organization. In addition such allows a fair gauge of attitude and anonymity among employees (Denton, 1999, p. 52). Education and Trainings Continued learning is a venue wherein employees themselves would feel that they are indeed valued by the company. As such it us also very relevant as well that the organization will invest on trainings or even scholarships to employees who wanted to continue their education (Logue, Yates and Greider, 2001, p. 46-47). Conclusion The Plumbing and Heating Industry has been experiencing a significant decline in terms of its workforce. Hence in order to solve this problem the industry must be able to adopt effective recruitment and employee retention practices that were formulated in theory and practice of various management scholars and organizations. For the purpose of this research, in order to have an effective recruitment process, the research has emphasized the importance of: Interviews, Decentralized Hiring, Recruitment through Reputation, and Aggressive Recruitment for Entry-Level Workers. On the other hand, in order to retain employees, companies must be able to focus on: Incentives, Communications, Appeals Board, Survey, Feedback, Action (SFA), and Education and Training.

A researcher strongly believes Essay

1.A researcher strongly believes that physicians tend to show female nurses less attention and respect than they show male nurses. she sets up an experimental study involving observations of health clinics in different conditions. In explaining the study to the physicians and nurses who will participate, what steps should the researcher take to eliminate experimental bias based on both experimenter expectations and participant expectations.? The first step should be to consider that using an experiment in clinical conditions is a bad idea. An ethnographic study might be a better approach. The next step should be to consider what is really being studied. Is the point of the study to determine how physicians treat female nurses when compared to male nurses, or is it to determine the degree of difference? Would the individual’s gender (both that of the doctor and that of the nurse) make a difference? The results of a study would not be valid without considering the possibility that it is gender, not sex, that makes the difference. If pressed to design this experiment, I would gain permission to do the observation (or experiment, if you prefer). Then I would ask the doctors and nurses involved to participate in training vignettes. I would film the vignettes so that my work could be triangulated by other researchers. I would have a research assistant play the role of a patient, but would not disclose to the doctor and nurse that this was not a real patient. I would ask the doctor(s) to film the training vignette, perhaps of the way to decide whether or not to order a particular type of test, twice. The first time they would be given a male or female nurse; the second time, the reverse. The videos would be observed by myself and a research diary kept, with my personal feelings about the vignettes and the participant’s actions recorded so that any bias could be accounted for later. I would write my conclusions about the individual’s behaviors. Then, I would have two other researchers do the same. The conclusions of the three researchers would be compared and if two of the researchers had the same opinion about the behaviors of the physician, that opinion would be recorded as the official observation. The outlier observation would be recorded and archived. If the time was available I would film each physician six times: with a masculine male nurse, with a feminine male nurse, with a masculine female nurse, with a feminine female nurse, and with an obviously transgender male and female. The repetitive nature of doing this could easily be explained by saying the â€Å"client† was not clear what they wanted yet. 2.In what ways is the â€Å"fight-or-flight response helpful to humans in emergency situations? The fight or flight response helps the individual who is in an emergency situation to get the â€Å"blood pumping† so that the body can effectively run, or fight. The heart rate goes up; the individual may sweat or develop goose bumps. The sympathetic division of the autonomic nervous system governs flight or fight. Once the emergency is over – or perhaps, there never was an emergency, but the person believed there was – the parasympathetic division of the autonomic nervous system takes over and helps calm the body down. The parasympathetic system stores energy for the next time it is needed in an emergency. The simplistic answer to this question is that fight or flight helps the human body prepare to survive. 3 Much research is being conducted on repairing faulty sensory organs through devices such as personal guidance systems and eyeglasses, among others. Do you think that researcher should attempt to improve normal sensory capabilities beyond their â€Å"natural† range (for example make human visual or audio capabilities more sensitive than normal)? What problems might this cause? This is both a question of science, and of ethics. We may be able to do something (even without unwanted side effects) but this does not mean we should. Once the capacity exists to better ourselves through technology, individuals who are in competitive situations will want this technology to make themselves more competitive. Perhaps a cochlear implant, for example, can be used not only for the non-hearing to hear, but to make the hearing have something resembling super-hearing, without being detectable by others. It is easy to foresee a situation where CEOs would want this implant to make  it possible to hear what members of the board are muttering, or that football players would want it so they can hear what the opposing quarterback is saying in the huddle. From a technical perspective, however, the human body is not comprised of stand-alone parts any more than a car or truck is. The body is put together in a system. The body’s parts are designed to work together in a particular way, much the same way that the carburetor, air filter, engine, spark plugs, and cooling system are designed to work together in a vehicle. The vehicle cannot work correctly if the driver of a 68 Mustang takes out the fuel pump designed for that vehicle and inserts one designed for a 2002 Humvee. The frame is not the same; the engine is not the same. Parts are not plug-and-play; they are not interchangeable. They have to be matched. In a car, trying to string together parts designed for a variety of vehicles will result in one of three outcomes: either the parts won’t work together as a whole, they will work together but badly, or they will work together and then blow out prematurely. The human body would be exactly the same. One size does not fit all.

Evaluation Essay Sample on Techy Issues of Demand in Economics

Evaluation Essay Sample on Techy Issues of Demand in Economics The theory of economics is based on the result of human actions in the market system. The main features of economics principles are deeply rooted in its formality and that is constrained by the number of assumptions or economic thinking which forces the business world to see and interpret the economy of any organization in a certain way. The relationship between the product price and its demand is what is called the demand curve. As the price gets on the higher side, the demand of a particular product will be decreased. In other word, demand refers to how much quantity of a particular product is needed by the people and that demanded quantity of the product will specify the price of that specific product people willing to buy. The quantity demanded will represent how much the market can offer, so the price fluctuates with the demand of the particular product. The most difficult implication in implementing the law of demand is to understand the maximization of equilibrium between demand and supply. The equilibrium can be defined as a situation where no one is willing to change his behavior. And if the price is set too high then there will be minimum buyers but excess supply. And because most of the movie theatre over head expenses are dependent on how many people show up. So much increased price will cause adverse effects because the most important factor of elasticity of demand is how much the demanded quantity will be affected by the price change. For example, 2 % increase in the theatre tickets will result in a 1 percent decrease in the quantity demanded.

Afghanistans Economy

Afghanistans Economy Free Online Research Papers There are many concerns that come to mind when discussing the current state of Afghanistan’s economy. Twenty years of war has crippled the economy and citizens must find ways to survive day-by-day by scrounging enough food for themselves and family. Citizens do not have the facilities to receive an education or treatment for medical conditions. According to Afghanistan Facts, on average, men die at forty years of age and women at forty-three (â€Å"Afghanistan Facts†). There are hundreds of thousands people that are disabled due to war, land mines, or lack of fruit and vegetables in Afghanistan and there is not any help available to them. Afghanistan is the most heavily mined country in the world and according to Kevin Whitelaw; mine-related injuries number up to 300 per month (Whitelaw). Citizens that are willing and able to work are struggling to eat, making it impossible to help others in need. The problems that are evident in Afghanistan’s economy are governm ent issues, trade/foreign relations, and lack of available labor. Afghanistan is about 252,000 square miles which is slightly smaller than the state of Texas with a population, according to Kevin Whitelaw, of 25,853,797 people (Whitelaw). Most of the land is either mountainous or desert with a dry climate being very cold in the winter and very hot in the summer. The capital, Kabul, is the most populated city in Afghanistan as stated by Kevin Whitelaw, there are 1,780,000 citizens residing within this area (Whitelaw). More than 4 million Afghans live outside the country residing in Pakistan and Iran to avoid violence. The violence in Afghanistan has hurt their economy and they are only averaging an annual growth rate of 14 percent since 2002. Afghanistan’s economy, with relation to the currency and natural resources, has not been stable throughout its existence. According to Kevin Whitelaw, their GDP is three billion (1991 est.), purchasing parity power (1999 est.) is twenty-one billion, and natural resources include: natural gas, oil, coal, copper, chomite, talc, barites, sulfur, lead, zinc, iron, salt, precious, and semiprecious stones (Whitelaw). Agriculture takes up a majority of Afghanistan’s GDP which produces wheat, corn, barley, rice, cotton, fruit, nuts, karakul pelts, wool, and mutton. Their industry is composed of the production of small scale textiles, soap, furniture, shoes, fertilizer, cement, carpets, natural gas, precious, and semiprecious gemstones. In the 1930’s, the government created banks, introduced paper money, established a university, expanded school systems, and sent students abroad for education. In the 1970’s there was mixed results because of problems with plan ning processes, funding, and a shortage of skilled managers and technicians. The currency currently being used is called the Afghani. There are many problems surrounding this currency due to individual printing in different parts of the country. The Afghani has an inflation rate that fluctuates often. According to Kevin Whitelaw, the market rate during much of 2001 for each currency exceeded 50,000 Afghanis=U.S. $1 (Whitelaw). Afghanistan citizens do not take old currency out of circulation, dating all the way back to 1930, like banks do here in America. There are other foreign currencies often used as legal tender including the Rupee from Pakistan. Due to the Soviet invasion and ongoing civil war the GDP has substantially fallen over the past 20 years because of the loss of labor, capital, and disruption of trade and transport. The idea of new currency that is supported by US$220 million in gold from the U.S. Federal Reserve Bank could diminish warlords’ power in Afghanistan. When the money is destroyed citizens will receive a small number of bills at one time. This will devalue Rabbani’s money and counterfeiters will have a difficult time keeping up with the new designs such as silver tabbed notes. In the past warlords’ were able to simply produce their own money which caused anarchy among the country. This may not stop the counterfeiting but it sure will slow the process down. The only problem with this concept is convincing citizens to put their money in the bank. There are banks available in Kabul that reopened recently. Most Afghans initially hide their money or purchase gold and Rupees, and then hide those items. Another improvement to be made to Afghanistan is the introduction of taxes. Taxation has never been a part of Afghanistan government and will be hard to introduce because of the lack of competent civil service. Afghanistan considers itself as an â€Å"Islamic state.† Its government has been full of corruption and violence since its beginning. It wasn’t until 2001 that an agreement was reached to introduce an interim government that will hopefully flourish into a permanent government. Interim Authority only sustained power for six months and in 2002 decided to develop a structure of Transitional Authority which was later named the Transitional Islamic State of Afghanistan (TISA). TISAs authority was very weak outside of the Capital of Kabul and had difficulties when trying to deliver the social services needed within communities. With much support from the Coalition Afghanistan has secured its borders, which has led to internal order rising. Afghanistan has been training a National Army (ANA) and police officers. This can bring much of the needed order to their country. In the mid 1980s, there was an Afghan resistance movement aided by the United States, Saudi Arabia, Pakistan and many others that exacted a high price from the Soviets. In 1988 the governments of Pakistan and Afghanistan signed an agreement settling the major differences between Afghanistan and the Soviets which took six years. This agreement was the Geneva Accords which included five major documents and called for the United States and Soviet to not interfere with the internal affairs within Afghanistan and Pakistan, the return of refugees without fear of persecution, and total withdraw of the Soviet from Afghanistan. The casualties of this ongoing war were about 14,500 Soviet and about one million Afghans between the time of 1979 and 1989. The mujahidin opposed the Geneva Accords and as a result the civil war continued within the country. This problem increased when Gen. Abdul Rashid Dostam, a mujahidin, took over Kabul and had control over the central government. Without Soviet oc cupation the inner problems which include ethnic, clan, religious, and personality differences, exploded in Afghanistan. Heavy fighting broke out in Kabul when those who were loyal to President Rabbani opposed those who were loyal to Gulbuddin. When Rabbani stayed in office he appointed Hekmatyar as Prime Minister, which ended up not being very successful. The Jalalabad Accord was implemented which called for militias’ to be disarmed but of course was not strictly enforced. In 1994, Dostam switched sides and caused many casualties within Kabul and Northern provinces. The fighting led to more displaced people and refugees. This in turn caused more anarchy and warlords’ took power over the entire country. The rise of Taliban is a significant issue in Afghanistan. According to Kevin Whitelaw, the name Talib itself means pupil (Whitelaw). This was a cover for what would turn into one of the biggest terror groups known today. In the beginning this group was designed to remove warlords, provide order, and impose Islam into the country. It was highly supported by Pakistan, who was in hopes of peace in Afghanistan. In 1994 the Taliban was able to overthrow the city of Kandahar from local warlords’ and increased control throughout Afghanistan. According to Whitelaw, by the end of 1998, the Taliban occupied about 90% of the country, limiting the opposition largely to a small largely Tajik corner in the northeast and the Panjshir valley (Whitelaw). The Taliban’s’ initiation of the extreme interpretation of Islam in Afghanistan created more problems on top of all the others. The problems included human rights violations especially against women and girls. Women were not all owed to work outside the home or pursue an education. Women are required to wear a burka and are not allowed to leave their home without a male relative. The Taliban proceeded to destroy anything that represented Afghanistan’s’ pre-Islamic past, even destructing statues of Buddha. The Taliban took it’s turn for the worse when they adopted Osama Bin Laden, who provided a base for terrorist organization, into the group. Bin Laden was powerful in that he provided financial and political support to the group to increase their presence in Afghanistan. Bin Laden and his Al Qaeda group were responsible for numerous bombings including that of the U.S. embassies in Nairobi and Dar Es Salaam and the September 11th attacks on the Twin Towers. The Taliban refused to get rid of Bin Laden and his group which led to the United States and its partners to enact a campaign to target terrorist facilities, the Taliban’s military and political assets. The United States Air F orce went forward and bombed terrorist’s camps on 2001. After this occurred the Taliban disintegrated and Kabul fell. Afghans that opposed the Taliban met and agreed on a political process to restore stability and governance. They came up with TISA which has the primary function of writing a constitution and to hold elections. Afghanistan’s main exports are natural gas and dried out fruit. Their other exports include carpets, fresh fruit, wool, and cotton. Afghanistan imports food, motor vehicles, petroleum products, and textiles. Most of the foreign trade is controlled by the government or government-controlled monopolies. Trade only accounts for a small portion of the Afghanistan’s’ economy. According to â€Å"Afghanistan Facts†, the leading purchasers of Afghan products, in addition to the USSR and the former Soviet republics, have been Pakistan, Great Britain, Germany, and India (â€Å"Afghanistan Facts†). Afghanistan does not trade with the United States often. In the 1970s the Soviets estimated that, according to Kevin Whitelaw, Afghanistan had as much as five trillion cubic feet of natural gas, 95 million barrels of oil and condensate reserves, and over 400 million tons in coal (Whitelaw). The conflicting issues, rough terrain, and inadequate transportation make th e mining of these resources very difficult. Trade in goods that were smuggled into Pakistan was a major source of revenue for Afghan regimes and is very important to the economy. Many of the goods were originated in Pakistan which made goods free of duty. Pakistan, in 2000, tightened the regulations on what would be allowed to be traded with no duty. This ended up providing jobs to Afghans on both sides of the Durand Line . There a significant problems with transportation in Afghanistan. They do not have any functioning railways which makes it difficult to get around. There is a river however that allows barge traffic along the borders of Turkmenistan, Uzbekistan, and Tajikistan. There are busses and trucks that provide public transportation, but only offer a small space for multiple passengers. There is one major highway that goes along the main cities but is in much need for reconstruction. According to Kevin Whitelaw, the poor state of the Afghan transportation and communication networks has further fragmented and hobbles the struggling economy (Whitelaw). There are only 48 airports in Afghanistan in which only half have paved runways. Camels and other pack animals are used frequently for delivering goods. The energy used in Afghanistan mostly comes from firewood and the rest comes from gas, oil, and hydroelectricity. There dams stationed in four cities that are also used to store water for irrigatio n. The Afghanistan economy is very much centered around agriculture, even though only 12% of its total land is arable and less than 6% is currently is cultivated. The agricultural production process is often hindered by erratic winter snows and spring rains for water. The agriculture production took a significant hit when there was a three year drought, as well as the continued fighting inside of the country. According to Kevin Whitelaw, recent studies indicate that agricultural production and livestock numbers are only sufficient to feed about half of Afghanistan’s population (Whitelaw). Shortages are heavily due to transportation, lack of government, and war. Opium is prevalent in Afghanistan, and the Taliban earned about forty million dollars a year for exporting. Afghanistan was the world’s largest producer of raw opium which is easy to cultivate and transport. Opium is refined into heroin and distributed to addicts all over. TISA wants to eliminate the narcotics e conomy that is flourishing. The labor force is another issue causing difficulties in Afghanistan. Over the centuries, citizens have been able to adapt to these conditions by farming or herding. Citizens are struggling to feed their families and these trades are limited in respect to ecological, economic, and political factors. According to William Byrd and John Wall, in 1993 the total labor force was estimated to be about 6.6 million (Byrd and Wall). Widespread unemployment and a lack of skilled workers and administrators are the most important problems facing Afghanistan’s economy. There have been numerous attempts to reform Afghanistan into a stable country but it seems that it will take more time. To bring in more foreign currency the government would like to ensure enough stability for tourism business. The roads are full of potholes, boulders, and bandits that make it scary for people to want to travel there. The government is also putting money into restoring ancient Muslim religious shrines to attract tourists. This is a small step into recovering Afghanistan’s economy and much more is needed. To avoid going back into warfare Afghanistan will need about US$20 billion in aid for the next five years. According to William Byrd and John Wall, the economic recovery was concentrated in areas of the country taken over relatively early by the Taliban (who now control about 90% of the country); they removed barriers to trade and restored a certain degree of order (Byrd and Wall). With so many problems occurring in Afghanistan it is almost impossible to get them on the right track. The attempts to structure a functional government date all the way back to the 1930s. People thought that the problem was with the Soviet presence in Afghanistan, but after they left the country it has been on a downward spiral. The only hope of developing a structured economy in Afghanistan would be to incorporate a government that will last, help the labor force, and construct a developed trade relations agreement. Stopping the conflict in this country has proved to be difficult, but one must continue to try to fix the problem because problems do not fix themselves. : â€Å"Afghanistan Facts.† Afghanistan’s Web Site. 2009. Afghanistan. 5 Nov. 2009 â€Å"Afghanistan Government.† Afghanistan Journey to the land of Afghans. 2009. SAARC Tourism. 6 Nov. 2009 Byrd, William and Wall, John. â€Å"Brief Overview of Afghanistan’s Economy.† 5 Oct. 2001. Mafhoum. 6 Nov. 2009 â€Å"Burka† 2009. Dictionary.com. 6 Nov. 2009 Hubbard, Glenn and O’Brien Anthony. Macroeconomics. New York: Prentice Hall, 2009. â€Å"The Texas Almanac.† Texas’ Natural Environment. 2009. The Texas State Historical Association. 6 Nov. 2009 Whitelaw, Kevin A Mixed Report in Afghanistan. U.S. News World Report 142.18 (2007): 30. Academic Search Complete. EBSCO. Web. 15 Nov. 2009. Research Papers on Afghanistan's EconomyThe Effects of Illegal ImmigrationDefinition of Export Quotas19 Century Society: A Deeply Divided EraPETSTEL analysis of IndiaTwilight of the UAWNever Been Kicked Out of a Place This NiceInfluences of Socio-Economic Status of Married MalesAssess the importance of Nationalism 1815-1850 EuropeQuebec and CanadaResearch Process Part One

Causes of Ketamine Addiction

Causes of Ketamine Addiction Psychology of Drug Addictions Stephanie Boaz ABSTRACT Ketamine was first discovered in 1961 but not synthesized until 1962 by a man of the name of Calvin Stevens that worked with Parke Davis Labs ( http://azarius.net/encyclopedia/39/Ketamine ). Stevens discovered Ketamine when searching for a replacement for PCP anesthetics. It was not until 1965 that Ketamine was later used as a relational drug which was discovered by Edward Domino ( http://azarius.net/encyclopedia/39/Ketamine ). Ketamine is considered to be a fast acting, dissociative anesthetic ( http://www.drugs-forum.com/forum/showwiki.php?title=Ketamine ). Ketamine is not like your customary anesthetics it works by blocking the brains activity from the body. Without stimulation the brain’s perceptions increase causing the brain to start a hallucinogenic state of mine also known as the emergence phenomena ( http://www.drugs-forum.com/forum/showwiki.php?title=Ketamine ). Ketamine has the chemical name: 2-(2-chlorophen yl)-2-(methylamino)-cyclohexanone ( http://azarius.net/encylopedia/39/Ketamine ). How Does a Person Get Hooked on Ketamine Ketamine is used in many different ways. It is used an anesthetic on humans it is primarily used on children or the elderly and people of third world countries due to the emergence phenomena ( http://www.drugs-forum.com/forum/showwiki.php?title=Ketamine ). When using Ketamine as a recreational drug is comes in many forms such as powder, tablet, or in a liquid form which are taken orally, anally, snorting, or injected in the muscle or veins. Once administered intramuscularly it takes roughly two minutes to take effect (Julien, Advokat, & Comaty, 2011, pg.530). If snorted it takes about 5-10 minutes to take effect, peak times are different according to the way the drug is administered ( http://www.drugs-forum.com/forum/showwiki.php?title=Ketamine ). With the use of Ketamine it has psychic sensations that may occur such as mood state and body images, floating sens ations, vivid dreams or illusions and the occasional frank delirium ( http://ceaccp.oxfordjournals.org/content/7/2/59.full ). Ketamine is also known as Special K on the streets. It has the similar effects as to what PCP would have on a person. Once the drug is ingested the body can feel the effects for up to 24 hours after ( http://casapalmera.com/uses-symptoms-and-effects-of-ketamine ). Special K is also a drug that is very well known for its use in date rape. This drug is both odorless and has no taste at all. There are many street names for this drug that include: ( http://casapalmera.com/uses-symptoms-and-effects-of-ketamine) . Special K K Super Acid Kit kat Vitamin K Jet Honey oil Purple Cat Valium Ketamine or Special K has many signs and symptoms that accompany the use of this drug which consist of and are not limited to ( http://casapalmera.com/uses-symptoms-and-effects-of-ketamine ): Hallucinations Poor vision Amnesia Strange heart rate patterns Nausea Identity confusion Elevated heart rate Numbness Out of body experiences Delirium Rash Confusion of time Depression Poor coordination Seizures Realistic dreams There are many long term side effects from the use of Ketamine/Special K ( http://casapalmera.com/uses-symptoms-and-effects-of-ketamine ): Permanent memory loss Anxiety Respiratory complication Neuroses Inability to pay attention Poor learning ability Night terrors Mental disorders PTSD Increase in blood pressure Flashbacks Loss of consciousness Depression Insomnia Once Ketamine /Special K is used on a regular basis the drug begins to build up in the person body thus forming a tolerance to the drug. Once this is done it requires that more and more of the drug be utilized in order to feel the high that the person is seeking. Once the drug has been used for a long period of time the effects may take many years to overcome. In order to completely overcome the addiction it requires the use of drug rehabilitation ( http://casapalmera.com/uses-symptoms-and-effects-of-ketamine ).

Global Politcal economy - To what extent can free trade be viewed as Essay

Global Politcal economy - To what extent can free trade be viewed as beneficial to economic development Use specific examples to support your answer - Essay Example World Trade Organizations (WTO) , European Commission, US Trade Representative and Fronning, 2005 are all conclusive that countries derive benefits. Free trade encourages growth and jobs since lowering trade barriers is good for employment. However, it is noted that as trade expands ,some jobs are lost because of technology and competition from imports. In terms of job creation, EU Commission calculates that the creation of its single market meant 300,000 to 900,000 jobs to be created. Job prospects are enhanced in companies involved in trade. WTO reports 12 million people in the United States owe their jobs to exports; 1.3 million well paying jobs were created between 1994 and 1998. In Mexico, best jobs are those related to export activities, workers of sectors that export 60 percent of its production or more are paid 39% higher than the rest in the economy and those working in in-bond assembly plants are paid 3.5 times the Mexican minimum wage. Free trade brings competence in the system. It helps cut costs because of rules involved. For instance, when there is no free trade, different tariffs and duties are imposed; and if you were an importer of parts for your own production, it would be difficult to calculate different tariff rates charged on imports, thus buying would be very difficult. So in this aspect, free trade brings simplification and standardization of procedures, transparency, and increased certainty on trading conditions. Free trade discourages lobbying in the sense that governments are protected from lobbying of interest groups. For instance when a pressure group asks for protectionism, government can safely reject it on the basis of free trade agreements. Free trade encourages good governance since the rule reduces opportunities for corruption. Take for example quota system as a trade barrier. The quota system is the allocation of a specific amount for import or export. This system is prone to corruption because it

Electrical Essay Example | Topics and Well Written Essays - 1750 words

Electrical - Essay Example This section explains how to measure the velocity of propagation of a signal in a transmission line. This is done by using the step response method. Also, determining the relative permittivity of the dielectric material used to construct this line, which is based on the measured velocity of propagation. This section focuses on the actions of a transmission line terminated by various resistive load impedances when voltage steps are introduced into the line. Also, checking the characteristic impedance of a line can be carried out by two different methods: (1) with a variable load resistor; or (2) through measurement of the rising edge of the launched step. The definition of attenuation and distortion is provided in this section. The causes of attenuation and distortion, and how they affect the shape of the transmitted signal are also discussed. Finally, evaluating signal quality in high-speed transmission systems by using the eye-pattern method is explained in detail. This instruction booklet gives students the necessary theory and measurement skills to implement and test transmission lines. First, students will learn the principles and operational characteristics of transmission lines. Then, they will discover how to perform transmission line measurements through step testing and a sinusoidal steady-state setting. Lastly, students will build a foundation in theory and practice of time-domain reflectometry (TDR) as well as impedance matching and transformation. Another inclusion is an exercise that focuses solely on troubleshooting. For this exercise, students must establish and recognize the nature of faults introduced by the instructor along the transmission lines through using TDR. This way, students can develop their troubleshooting skills and test what they have learned. – Detailed laboratory procedure where the student

Guns control Research Paper Example | Topics and Well Written Essays - 1000 words

Guns control - Research Paper Example The issue of guns can be reviewed based on a social approach, the criminal approach and the political approach. There should be stricter gun control to avoid the repeat of killings by gun owners. In the wake of shootings across America, republicans and democrats have been at it spreading their agenda about the existing gun laws. The political approach in the debate deals with the laws and political players that have a voice in the debate (MacKay 17). This approach is a key player in the debate because the decisions taken by the political leaders have a wide impact on the citizens. Democrats and republics find themselves in different sides of the debate. The pro-gun faction is strengthened by the support of the republicans who are largely doomed as conservatists. The national rifle association is also a strong force that has an association with the republicans in the pro-gun movement. The democrats are largely in support of the gun control. The key role of the government is to guarantee the citizens a high level of security. There should not be fear of attack but use of guns from other people who were let to recklessly use them because of less strict laws. The role of government in making laws that guarantee safety is very much on demand based on the statistics over the recent years. These who rally for the anti-gun control initiatives argue on the basis of individual rights to security and ownership of a weapon to keep safe. While this could be true and very worthwhile to pursue, it is imperative to consider the wider scope. The social impact of the presence of guns is significant to factor in. The second amendment does much to give freedom of owning firearms by common American citizens. While this freedom is necessary, it should be checked whether there is a significant social cause for ownership of a firearm. In times where people conduct random shootings in the streets and raid schools, there should be a concern on what the freedom

Perceptions of the food marketing environment among African American Essay

Perceptions of the food marketing environment among African American teen girls and adults review and analysis - Essay Example The critique is done from a qualitative perspective, making use of a standardized framework for critiquing qualitative research articles. Basically, the framework is applied in such a way that it posses qualitative questions about the article and attempts to answer these from the researcher’s view point. The questions used in the framework are provided at the appendix section of this paper. It would be noted that as far as the positioning of the researchers epistemologically is concerned, they tried though the creation of hypotheses to find knowledge with which data was collected to identify its limits and validity. This was done in a very broad and open ended manner so as to ensure that the nature and grounds of knowledge that was being tested was based on the broader scope of the research problem that they were working with. Because qualitative studies have often been criticized as being more subjective rather than objective, the researchers attempted through their sampling method to ensure that there was much objectivity with the data collection process as possible. Generally, the researchers positioned themselves as facilitators who only ensured the free flow of the data collection process, rather than becoming active participants or influencing the actual content of data that was included in the study. To this end, the photographic technique and discussion methods used were largely executed among the respondents themselves. Theoretically, the researchers set their work on the stage of the influence of food advertisement on people. The aims or rationale for this theoretical perspective was identified as the direct relationship that food advertisement and for that matter food marketing environment has on the health of people, especially the African American female population. The theoretical perspective that was selected gave the researchers a multi-diverse area of research, which included health implications of the food marketing environment among Af rican American teen girls and adults. Even though the researchers attempt to make the purpose and problem of the study clearly known in their introduction, they make no attempt to do this by clearly and explicitly stating this as research objectives or research questions. Meanwhile in qualitative research of this nature, the use of specific objectives and research questions have been found to be very useful setting a scope for the researcher in terms of areas to limit themselves to in the data collection process. It also makes the assessment of the achievability of the research problem easier (Kwate and Loh, 2010). For a qualitative research, the method used by the researchers, which was the photographic technique and discussion method, can be identified as highly suitable for the context of the study. This is because these two methods ensured that much focus was given to the respondents and their socio-cultural behavioral attitudes when it comes to food marketing environment. The m ethods were also highly interactive, making participation very proactive and ensuring that better rapport was created between respondents and researchers. There was no audit trail used in the study. Somehow, this could be said to have affected the data collecti

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Textbook Analysis - Essay Example The first page contains questions and quotations that give the reader an insight of the content of that unit. The pages begin with quotes, collages, questions, and unit introduction. This creates an idea of the flow of the content in that unit and the reader is able to prepare accordingly. Every collage contains images that correspond to the topic of the unit. They display values such as childcare and education, interaction of people in the society, and items encountered in the world such as computers. These images relate to the topic of the unit. Stereotyping refers to generalizations based on characteristics of all members of a group, based on wrong images about individuals in the group (Schneider, 6). The collage on unit six has two women holding young children. This creates the impression that women have the sole responsibility of caring for the young ones while men participate in activities such as education (Unit 6). One image shows a woman serving as a magistrate, which implies only few women rise to the level of prominent people in the society compared to men. The collage also contains the image of a black woman holding a child with an Asian ancestry. This illustrates the closeness of members of the minority groups as compared to close ties between minorities and majorities. This image is stereotypic since there are hostilities between members of minority groups such as Latinos and Africans. The collage on unit eight refers to technological advancements encountered in the modern world. The collage illustrates an ATM machine, computers, and roads that are usually associated with urban areas especially in developed countries. The traffic jam on the road indicates a high number of users that is usually associated with urban areas (Unit 8). These images create the perception that transport networks in urban areas are usually busy. The computers and ATM machines indicate ease of communication and service delivery that is experienced in the

Guns control Research Paper Example | Topics and Well Written Essays - 1000 words

Guns control - Research Paper Example The issue of guns can be reviewed based on a social approach, the criminal approach and the political approach. There should be stricter gun control to avoid the repeat of killings by gun owners. In the wake of shootings across America, republicans and democrats have been at it spreading their agenda about the existing gun laws. The political approach in the debate deals with the laws and political players that have a voice in the debate (MacKay 17). This approach is a key player in the debate because the decisions taken by the political leaders have a wide impact on the citizens. Democrats and republics find themselves in different sides of the debate. The pro-gun faction is strengthened by the support of the republicans who are largely doomed as conservatists. The national rifle association is also a strong force that has an association with the republicans in the pro-gun movement. The democrats are largely in support of the gun control. The key role of the government is to guarantee the citizens a high level of security. There should not be fear of attack but use of guns from other people who were let to recklessly use them because of less strict laws. The role of government in making laws that guarantee safety is very much on demand based on the statistics over the recent years. These who rally for the anti-gun control initiatives argue on the basis of individual rights to security and ownership of a weapon to keep safe. While this could be true and very worthwhile to pursue, it is imperative to consider the wider scope. The social impact of the presence of guns is significant to factor in. The second amendment does much to give freedom of owning firearms by common American citizens. While this freedom is necessary, it should be checked whether there is a significant social cause for ownership of a firearm. In times where people conduct random shootings in the streets and raid schools, there should be a concern on what the freedom

Textbook Analysis Essay Example | Topics and Well Written Essays - 500 words

Textbook Analysis - Essay Example The first page contains questions and quotations that give the reader an insight of the content of that unit. The pages begin with quotes, collages, questions, and unit introduction. This creates an idea of the flow of the content in that unit and the reader is able to prepare accordingly. Every collage contains images that correspond to the topic of the unit. They display values such as childcare and education, interaction of people in the society, and items encountered in the world such as computers. These images relate to the topic of the unit. Stereotyping refers to generalizations based on characteristics of all members of a group, based on wrong images about individuals in the group (Schneider, 6). The collage on unit six has two women holding young children. This creates the impression that women have the sole responsibility of caring for the young ones while men participate in activities such as education (Unit 6). One image shows a woman serving as a magistrate, which implies only few women rise to the level of prominent people in the society compared to men. The collage also contains the image of a black woman holding a child with an Asian ancestry. This illustrates the closeness of members of the minority groups as compared to close ties between minorities and majorities. This image is stereotypic since there are hostilities between members of minority groups such as Latinos and Africans. The collage on unit eight refers to technological advancements encountered in the modern world. The collage illustrates an ATM machine, computers, and roads that are usually associated with urban areas especially in developed countries. The traffic jam on the road indicates a high number of users that is usually associated with urban areas (Unit 8). These images create the perception that transport networks in urban areas are usually busy. The computers and ATM machines indicate ease of communication and service delivery that is experienced in the

A Comparison of Two Types of Display Advertisements Essay Example for Free

A Comparison of Two Types of Display Advertisements Essay Advertising is all around us, we cannot avoid it, in the car on the street the train and the Internet, even in aeroplanes. Advertisements are around us in every type of media: television, radio and the written word, it is everywhere. It is one of the most influential factors in our lives and effects the way we think about companies and their products. For example the new Jaguar X-Type television adverts are aimed at the younger X Generation so to interest high earning young men and women. Display advertising comprises of images and text and would be found on billboards, magazines and in shop windows among other places. The images and text are purposefully arranged to persuade us to associate the product with a certain lifestyle. Obviously not all types of advertising appeal to everyone, so target audience is essential in portraying the image of the product and quality. I will be comparing two display advertisements, both of which are from the January 2002 issue of the new technologies magazine T3. Both advertisements are for new electronic devices, a flat screen television from Samsung and the digital camcorder made by Sony. In the following comparison, you will be able to see the way these advertisements effect our lives and the products we buy. In the Samsung advertisement, there is a blurred image of a businessman standing alone on a tropical beach. His trousers are rolled up and he has a jacket slung casually over his shoulder. This man is obviously an executive businessman with a high paying job, the reason for this, I believe, is that you would have to earn a lot of money to have enough disposable income to afford the product. The man is relaxing on the beach looking out towards the sea to give an impression of freedom. He is standing casually portraying an image of complete relaxation, carelessness and mellowness. There are no props in the image to add to the felling of simplicity. All this is very much in contrast with the Sony camcorder advertisement. The Sony advertisement there is an image of a man skydiving with another person filming him with the product, the digital camcorder. The man skydiving has a look of exhilaration and elation upon his face, all of this adds to the image of the product giving you a fast paced and exciting lifestyle. This advertisement is a bit of a lie though; it would be practically impossible to shoot the man skydiving and would cost far too much. So Sony have employed another company that sell images and bought an image of a man skydiving and then the graphic designers would have superimposed the image of a hand holding the product. This gives the image of the man actually being recorded while skydiving. In the Sony advertisement the image on the LCD screen of the product is a big close up of the skydiver. This type of camera angle was used to create an intimate relationship with the target audience, also it creates an image of an in your face and raw, full on lifestyle. Outside of the image of the mans face it is a long shot because you can see the skydivers whole body, however apart from the skydiver and the other persons hand, which is a close up, there is a lot of white space, in this example the sky. The person holding the camcorder is in full focus but the rest of the advertisement is slightly blurred, this makes the product stand out. There are two slogans Shoot it, Send it, Pull Ripcord which is a three part list and an imperative and go create, which is an imperative. The first slogan is solely for the camcorder and is positioned in the top left which is the first thing you would look at, secondly the universal Sony slogan in the bottom right, the last thing you would look at. The slogans are in very understated fonts very similar to Arial, Times New Roman or Tahoma; this plays down the slogans and putting emphasis on the skydiver. In the Samsung television advertisement we find that the camera angle is a long shot of the businessman and the beach, this adds to the impression of ease a complete lack of cares in the world this product could create. The only clear and crisp part of the advertisement is the image of the product: the flat screen television, this helps to promote the product as you look at the advertisement. The product slogan mix business with pleasure is positioned in the top right but is in a larger font than the Sony advertisement so that it occupies a much larger area of the advertisement. It is in a very rounded font similar to Square 721 Cn BT to add to the relaxed feel of the advertisement. Mix business with pleasure is a play on words and a two part contrast. Also in the Samsung Electronics advertisement there is the universal Samsung slogan: Samsung Digitall, everyones invited this is a two part contrast and an imperative. This advertisement is not as interestingly arranged and the universal Samsung Electronics slogan is not linked in with the product whereas the Sony advertisement has a series of circles showing what the product can do and in the final circle is the slogan. Because we in class only had black and white photocopies of the advertisements I cannot comment on the use of colour. In the Sony advertisement the whole feel of the image is one of a fast paced and action packed lifestyle, this however is in complete contrast with the Samsung television advertisement which is laid back and relaxed. The use of connecting the product to a certain type of lifestyle is used in almost all display advertisements and changes the passer bys perception of the product and company. Peter Atkin Sunday 31st March 2002 A Comparison of Two Types of Display Advertisements.

The Social Network Movie Analysis Film Studies Essay

The Social Network Movie Analysis Film Studies Essay The movie The Social Network, released in the United States by Columbia Pictures on October 2010 is the best film of 2010 and deserves to be awarded the Oscar for Best Picture category. It is a socially relevant movie that is both informative and philosophical. Based on the real life story of the social networking website Facebook and the lawsuits it had to face, the movie explores the difficulties involved in adoption of new ideas and new technology, and at the same time it explores the emotional imbalances that occur when success happens overnight. Directed by David Fincher, The Social Network stars Jesse Eisenberg as Mark Zuckerberg, the computer programmer who invented Facebook. The screenplay by Aaron Sorkin is based on Ben Mezrichs 2009 nonfiction book The Accidental Billionaires. The movie has so far had stunning reviews, good word of mouth and solid box office and it is time it is honored with the Academy Award for Best Picture of 2010. The Social Network has been nominated for the following categories at the Oscar awards: Best Picture, Best Director, Best Actor (Jesse Eisenberg), Best Original Score, Best Adapted Screenplay and Best Supporting Actor. The Social Network has been continuously receiving constant praises and people are excited about the movie. At the Oscars it faces competition from movies such as The Kings Speech, 127 Hours, Inception, Black Swan, True Grit and The Fighter. I personally feel that the movie would capture the Best Picture award as it has excellent direction by David Fincher, excellent adapted screenplay by Aaron Sorkin and marvelous portrayal of Mark Zuckerberg by Jesse Eisenberg. The movie also has excellent supporting actor cast, editing, score and cinematography. Everything about it is rich and the film can usher in the new generation factor to the Academy Awards as it addresses a very wide audience. The film has already received the Golden Globes award for Best Motion Picture for a drama and its director David Fincher has received the award for Best Director. The Social Network deals with a wide range of themes involving hubris, ambition, friendship, jealousy, class and cultural cache and success as status and revenge. The movie has a very exciting and innovative plot that explores the virtual world where people can become friends or unfriends at the click of a mouse. The plot revolves around Mark Zuckerberg, a Harvard University student at the beginning of the movie and the year is 2003. The movie begins and ends with a subtle reference to Marks love for Erica Albright, giving the movie a poetic character. The movie is fast paced and shows how life and relationships can change dramatically over a short period of 18 months, by success. Mark, infuriated by his girl friend, launches a website called Facemash that would allow his colleagues to rank female students. He thus draws the attention of tech-savvy business people such as the Winklevoss twins and their partner Divya Narendra who invite him to work as the programmer of their website, Harvard Connection and so begins his meteoric rise in the world of networking. He launches The Facebook, a social networking site which soon becomes a global social network and a revolution in communication. Six years later, Mark Zuckerberg finds himself the youngest billionaire in history seated amidst personal and legal complications. David Fincher has directed this movie with technical fastidiousness and textural richness as he skips between two separate depositions using flashback narrative in a clarifying manner. The camera has been skillfully handled by Jeff Cronenweth and the movie has awesome editing and music as well. The special effects of the movie blend with the movie seamlessly so much so they are almost unnoticeable. Good contrast is shown between the Harvard walk shown in the opening credits and the regatta sequence. While the first is shown smooth and rich, the latter sequence looks miniaturized. This contrast fits with the differing moods in the two scenes. The movie is also excellent in cinematography and editing. In the context of Visual Effects, it is really amazing to see Armie Hammer two roles as the two Winklevoss twins. The dialogues are smart and witty. The Social Network movie is truly a masterpiece. It is a movie with an innovative theme that is well crafted with an intelligent screenplay and meaningful in the present day society. Even the film review site Rotten Tomatoes has given the move a perfect 100% and it is only fair that the Academy takes note of it. The Social Network has also been a box office success and any movie of such depth that also appeals to the masses is definitely worth recognition. The movie is one that the world of today can identify itself with the changing styles of communication and its impact on relationships. Also it emphasizes how ego and selfishness arise with the arrival of money. Mark Zuckerberg is well portrayed in a movie as a smart man who is yet in some ways dumb. Sitting before his computer, he is very active and enthusiastic, but he is always struggling in the social context. Jesse Eisenbergs performance is fantastic as he shows very well the feeling of ease before the computer and the sense of being lost when amidst social confrontations. He does not show his discomfort only by his facial expressions. Rather he shows it with his overall body language and attitude that the people around him are infuriatingly illogical. What makes his character interesting is that he is unable to relate to people on a emotional level though he understands their needs and wants in the social networking world with great sensitivity. The first scene is particularly noteworthy. Mark talks about a wide range of topics that his girl friend finds difficult to follow. However, he is offended at his girl friends suggestion that he should choose to enter the club that is easiest t o enter and unaware, he insults his girl friend by her by telling her that she is going only to Boston University. This scene shows Mark is a mercurial character who is not aware of his own elitist attitude and bad behavior. He also has difficulty communicating with Eduardo. Jess Eisenberg clearly showing that he is a man of tunneled vision, blind to the feelings of the people close to him. Eisenberg, with his astute performance allows the viewers to get glimpse of an emotionally distant man who has a keen intellect and a great passion for work. The movie has the ability to excite, inform and entertain at the same time and is appealing to both technical and non-technical viewers. The movie addresses the technical aspects of how the networking site came into being and also how corruption and greed enter peoples lives along with money in a very simple manner. This movie has made pioneering efforts to explore the virtual world through the character of Mark Zuckerberg who is enigmatic. With such great qualities, the movie The Social Network is definitely the Best Picture of 2010.

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Simple Machines   Ã‚  Ã‚  Ã‚  Ã‚  A windmill is a machine that uses the wind to turn a wheel of adjustable vanes, slats or sails. As the wheel turns, it turns a shaft, wheels, and gears that power machinery. It is more properly called a â€Å"wind pump,† but most people call it a â€Å"windmill.† Windmills have been used for hundred of years to power machinery used to grind grain such as wheat and corn. Today we also have windmills, called â€Å"wind turbines,† that generate electricity.  Ã‚  Ã‚  Ã‚  Ã‚   All machines are a combination of several simple machines or modifications of one. A simple machine is one that is moved by just one force. The six types of simple machines are the lever, the wheel and axle, the pulley, the inclined plane, the wedge, and the screw. A lever is a long plank, beam or bar that is used to move heavy loads. Examples of a lever are seesaws, scissors, broom, tweezers, and ice-tongs. A wheel is a cylindrical object that rotates about axis of the cylinder. Wheels are on cars and trains. Some wheels turn other wheels, like geared wheels on a bicycle or a clock. Some wheels turn together like the doorknobs, or the knobs on a televisions. A pulley is a grooved wheel. A rope is fitted into the grove and turns the wheel when pulled. An inclined plane is a very simple machine. It has a sloping surface that makes it easier to pull, push, or roll heavy objects. Examples are wheelchair ramps or a stairway. The screw is an inclined plane wound at its edge on a cylinder or cone. Examples of a screw includes faucets,   Ã‚  Ã‚  Ã‚  Ã‚   Saizan 2 screw-in bulbs, and screw-on bottle tops. The wedge is essentially an inclined plane such as knives, blades, nails, needles, pins, wood and axes.

College Admissions Essay: An Meaningful Activity :: College Admissions Essays

  Ã‚  Ã‚  Ã‚   When the horsehair is one millimeter over the A string is when I wonder if my cue has been strong enough. It is too late, however, to turn back. I have started the quartet, and with the ictus of my violin's scroll, the sound is released. The first seconds of connection between horsehair and metal string are the most important. I concentrate on controlling my right index finger as every inconsistency in the fluidity of my hand magnifies itself in my ears. Under my chin the wood begins the vibration that lets me know I am connected to the sound. Only I can hear the secret nervous bounce of my bow as I speed up my right forearm and the impurities in my contact with the string that are masked by the distance between my first violin chair and the first row of audience. The imperfection is what I love. Only one note has passed, but as I relax my shoulder for the reversal of my bow, I strive to make the next one more beautiful. There is a never-ending series of notes. At the conclusion of this phrase, the downbeat brings the capital letter of a new sentence. At the end of this movement, there is another.

Apply Legal and Ethical Parameters to Nursing Practice Essay

1. Australian Health Practitioner Regulation National Law (The National Law 2009) has great importance on the governance of the conduct of registered and enrolled nurses. The National Law allows national boards to manage the development of health profession standards. The National Law has requirement for national boards to enterprise wide range consultation on registration standards, codes and guidelines. The National Law organise a national scheme which include registration arrangement, accreditation arrangement, complaints, conducts, health and performance arrangements, privacy and information-sharing arrangement and transitional arrangements. 2. (a). Two legislations that mandate nurses to report to nominated government authorities where elderly people and/or children in their care are at risk of harm from others are Australian Health Practitioner Regulation National Law (2009) Children and Community services amendment act 2008 (b). These acts are state act, which can vary state or territory wide in Australia. (c). These legislations make ENs aware to provide safe environment and keep away elderly people and children from any harm by reporting to nominated government. This legislation helps to reduce some professionals to be involved in some cases. It is legal requirement for ENs to report all reasonable beliefs of any risk of harm for elderly people and/or children. 3. Four domains of the National Competency Standards for Enrolled Nurse are: – (a) Professional and Ethical practices: Enrolled Nurses work according to legislation, policies and procedures to demonstrate knowledge of legislation and common law, organizational policies and procedure, fulfill the duty of care, report practices that may breach legislations, polices and procedures. ENs performs in ethical way, respect the rights of individual and groups, and accept accountability and responsibility for own actions within enrolled nursing practices. (b) Critical thinking and analysis: Enrolled nurses establish critical thinking to perform enrolled  nursing practice by assessing own performance through nursing standards, by self professional development, by own care. (c) Management of care: Enrolled nurses participate to form care plans with RN through accurate data collection and report of health and functional status of individuals and groups, through identification of expected healthcare outcomes, through evaluation of progress of individuals and groups to achieve expected outcomes with RN. ENs manage nursing care of individuals and groups by implementing planned nursing care to get identified outcomes, by recognizing any change in health and functional status, report and document it accurately and on time. (d) Enabling: Enrolled nurses promote safety, security and personal integrity of individuals and groups, which include their actions of safety, create and maintain effective communication, applying strategies for promotion of self-esteem of individual and groups, actions to maintain dignity and integrity of individuals and groups. Enrolled nurses provide support and care to individuals and groups and participate with members of healthcare team to achieve effective healthcare outcomes. 4. The NMBA new Code of Ethics August 2008 define the nursing profession’s commitment to respect, promote, protect and support the fundamental rights od receiver and provider of nursing and healthcare. Its impact on practice of enrolled nurses is to: Provide quality nursing care, taking action on reasonable ground Respect the individual’s ethical values with gentleness Understand different culture and languages influence the nursing and healthcare Demonstrate the ability to reasonably and equitably provide services depends on needs, social standings, ethnicity, age, race, level of income, gender Support culture of safety because safety is everyone’s responsibility Document all information accurately, non-judgmentally and relevant to health, acre and treatment of a person and should be confidential Prevent, minimize and overcome the harmful effect of economic, social or ecological factors on health Promote and maintain the trust between nurse care receiver Perform ethically 5. The purpose of NMBA new code of Professional Conduct August 2008 for nurses is to: Specify a base to consumer, regulatory, employing and professional bodies for evaluating professional conduct of nurses Form a set of minimum national standards of conduct, nurses are supposed to support Inform the community of standards of professional conduct, it can sustain nurses in Australia References: 1. Nursing and midwifery board of Australia, 27 October 2009, consultation paper on registration standards and related matters, viewed 16 August 2014, www.ahpra.gov.au 2. Australian Health Practitioner Regulation Agency, 2010, Australian Health Practitioner Regulation Law 2009, viewed 16 August 2014, www.ahpra.gov.au 3. Australian Health Practitioner Regulation Agency, 2014, Mandatory notification, viewed 15 August 2014, www.ahpra.gov.au 4. Australian Institute of Family Studies, 8 August 2014, What is mandatory reporting?, viewed 15 August 2014, www.aifs.gov.au 5. Hughson, J, 2013, ‘Nursing: Historical, present and future perspectives’, The Tabbner’s Nursing Care (6th edition), Kesteven S., Libby Houston, Chatswood, NSW, pp. 11-12 6. Australian Nursing & Midwifery Council, 2008, Codes of professional conduct and ethics for nurses and midwives in Australia, viewed 17 August 2014, < http://dlb.sa.edu.au/tsftfmoodle/pluginfile.php/998/mod_resource/content/0/COMMUNIC ATE_AND_WORK_EFFECTIVELY_IN_HEALTH/element_1/ANMCwebsiteversion.pdf 7. Nursing and midwifery board of Australia, 2014, Codes of Professional conduct for nurses in Australia, viewed 17 August 2014, www.nursingmidwiferyboard.gov.au 8. Nursing and midwifery board of Australia, 2014, Codes of Ethics for nurse august 2008, viewed 17 August 2014, www.nursingmidwiferyboard.gov.au